The Challenge
Rahaminov Diamonds makes some of the most recognized diamond cuts in the industry. Their proprietary Movál® cut has been featured in Forbes and W Magazine, and worn by A-list celebrities on red carpets. They've been family-owned for 80 years, maintain wholesale partnerships to top jewelers nationwide, and have built an Instagram following of over 50,000 people who adore their work.
When they approached us, they were ready for a website that finally felt like Rahaminov. To them, their website felt too masculine, too harsh, and too commercial for who they are. The brand embodies soft sophistication. It's feminine, romantic, and inspired by nature and European design traditions. What they dreamed of was a reflection of exactly that. They wanted something beautiful and intentional, but built on a system they could actually control and manage themselves.
What we did
To bring Rahaminov's vision to life, we redesigned and built their entire site from scratch on Webflow. Starting from a blank page in Figma, our design approach was editorial in nature, focused around restraint and deliberate composition. Every detail and interaction was carefully curated to serve their craft, without ever competing with it.
Beyond aesthetics, the site had to solve operational challenges. We structured custom dynamic content using Webflow's CMS to keep product collections and content organized without locking their team into a system that is overly technical or difficult to maintain. A bonus addition was a private retail portal built directly into the site architecture using Memberstack, where approved partners access exclusive trade materials and content behind a gated layer. Content in the portal is controlled entirely within the site's native CMS framework, keeping everything centralized and manageable while reducing the risk of long-term technical debt.
Looking Ahead
The family now runs the entire website themselves. After our hands-on training, their non-technical team controls the CMS, manages the retail portal, and maintains all site content confidently. The site is now an asset they control, not a liability they manage.
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