Drew Lynch

Context

Drew Lynch, a well-known stand up comedian and America's Got Talent Golden Buzzer winner, is renowned for his engaging humor and strong connection with audiences. As he travels the world on his Global "Short King" Tour, Drew continues to captivate a substantial following, boasting over 10 million combined social media fans. His popularity stems from a unique blend of relatability and comedic timing, which resonates deeply with a broad spectrum of viewers. Drew’s success on stage and online makes him a standout figure in the world of comedy.

The Challenge

In our initial discovery call, Drew Lynch highlighted several key issues with his existing website. He voiced concerns that the site’s outdated and simplistic design failed to reflect his evolution into a sophisticated comedian. Moreover, there was a wealth of new content that needed seamless integration to enhance the site’s functionality and appeal. Drew's vision was to transform his website into a more polished and professional platform that would not only delight visitors but also extend his engagement through a line of custom merchandise designed specifically for his fans.

This overhaul was essential for aligning the digital experience with his comedic identity and the expectations of his substantial audience.

What We Did

Since its mid-2023 launch, the site has contributed to numerous sold-out shows. Our design approach enhanced visual appeal using a vibrant color palette, updated fonts, and a new logo featuring a banana motif, reflecting Drew's unique comedic signature. We integrated tour photography and effective calls-to-action to spotlight Drew’s talents. Additionally, we managed the design, production, and fulfillment of popular custom merchandise. Ekte took charge of the design and managed the production and fulfillment of a series of popular custom merchandise items, continuing as Drew's merchandise partner into early 2024.

This comprehensive approach not only refreshed Drew’s brand identity but also significantly boosted his engagement and sales.

Merchandise Design & Development

Ekte has hand-designed and managed the whole process from production to fulfillment for dozens of custom fan-favorite merchandise items for Drew. We remain his merchandise partner and are continuing to develop new products as of early 2024.