The Challenge
Velocity came to us with the need to educate athletes, teams, leagues, and investors about what the product is, how it works, and why it will be successful.
Given the young, tech-savvy target demographic, Velocity aimed to use Instagram and web as their early funnels of information distribution to generate and gauge demand for the app. They needed a spot-on design framework to match the product and audience, and a robust and agile strategy for building an audience before launching.
What we did
Ekte partnered with Velocity to address a range of challenges and optimize the company's digital presence. Our team was responsible for the design, development, and implementation of the company website and sign-up forms for various audience sets. We also built a comprehensive library of brand assets and content strategy to support Velocity's pre-launch demand generation efforts. Through our collaboration, Velocity has greatly improved its online presence and can now better connect with its customers, athletes, and investors.
Looking Ahead
Velocity is currently raising seed funding. We will update this section following their site launch!
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