The Challenge
United Craft is the owner, distributor, and sales partner of many of the most cherished craft beverage brands across Canada. Some of their owned and partner brands include Triple Bogey Brewing, Moi Radlers, Double Trouble, Big Rig Brewery, Eden Grove Cider, and more. From brand inception and launch, to marketing and distribution, United Craft helps both new and existing breweries get on store shelves, and connect with customers to generate sales. UC is one of the most successful independent holding companies and brand partners in the craft beverage space.
With a curated and full-of-potential portfolio of brands, United Craft needed to ramp up digital presence across the portfolio as well as rethink the visual identity of the United Craft brand.
United Craft had an assortment of outdated websites with inconsistent CMSs that made it extremely difficult for team members to gain access and edit content. The websites were also inconsistent with each brand’s respective up-to-date identity.
What we did
Ekte helped United Craft address these issues by reimagining each brand's website to align with their successful proven identities, with a modern twist. We used Webflow CMS for all sites, making it more than easy to edit and add content. Webflow is one of the most powerful and intuitive CMSs on the market and is Ekte's preference and recommendation for most web projects.
Alongside the work on digital, Ekte also revitalized the United Craft brand with an on-theme, rustic, and full-of-character logo. The typography and elements of the logo align seamlessly with the brand's desired mood and goals. This Logo has started to be slowly integrated into all channels as per Ekte's advice.
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